Comments on: “Reset” your social media strategy regularly

By: Mark

Mark — Sun, 30 May 2010 08:15:59 +0000

Thanks Katherine, these principles are the same for the broadcast industry too really, you cant just keep re-using the same content all the time. Well that is unless your station is called “heart” !! lol.

By: Mark

Mark — Sun, 30 May 2010 08:15:27 +0000

Yep it always goes back to our saying Ian “social sweat” you have to work hard at this to make it work, there is no magic involved.

By: Mark

Mark — Sun, 30 May 2010 07:55:32 +0000

I think the problem is that due to the sheer amount of “noise” out there we have been trained to dismiss content much more quickly. If something isnt instantly interesting or relevant to our needs at that moment in time its binned. The battle of content comes down to who can write the best headline titles and keep the facts concise enough to give “content satisfaction” to the reader. You are right in the fact its a real challenge but the best content with the most appealing delivery will win.

Thats is once again why we have seen huge growth in popularity of video content for marketing in social media, its a great delivery medium.

By: Ken

Ken — Sat, 29 May 2010 22:56:36 +0000

Excellent point Mark, picking up on Katherine, just been listening to Joel Roberts say very similar things, but apply it to everyones message. How can it possibly affect everyone? Less time, shorter attention spans, more competition!

By: Katherine Connolly

Katherine Connolly — Sat, 29 May 2010 14:19:45 +0000

Good advice Mark – a timely reminder to keep content current and interesting! Hmm, off to review and re-write some of my own blog content :))

By: Ian McKendrick

Ian McKendrick — Sat, 29 May 2010 14:14:02 +0000

This is something I see regularly. It’s as if some people know they need to be using the social tools but don’t care about what they say with them, sometime tweeting totally uninspired drivel – so what on earth is the point!
I love it when I see people who are keyed into what’s going on in the world around them, becoming really inventive as they promote what they’re doing as part of their product/solution.
Thanks for the advice Mark, let’s hope we see more people taking these ideas on board as part of their future social media marketing strategies