You are More likely to have twins than click on a website banner ad

Jul 20

You are More likely to have twins than click on a website banner ad

I recently came across some stats that will put fear into the heart of marketers pedalling the use of website banner ads. The reality is that people just dont click them. Through my own personal experience of using these types of advertising I thought this was the case and have never had any kind of worthwhile response from them, the danger is that you then spend a lot of time re-working the content and style or message of the ad to try and increase response. I just believe this kind of investment is futile. People have become blinkered to the banner ads, they are an irritant in many cases, making the page load more slowly and many of them having tacky flash animations or blinking away to try and attract your attention like a salmon fisherman tempting his prey to the fly!

Finally some facts and figures that made me smile. You are 40 times more likely to give birth to twins than to click on a banner ad, or 31 times more likely to win the lottery and my personal favourite – 475 times more likely to survive a plane crash than click on a banner ad.

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