Sir Geoff Hurst decides – “Hodgson or Redknapp”

Apr 30

Sir Geoff Hurst decides – “Hodgson or Redknapp”

Had the Honour of interviewing Sir Geoff Hurst this morning – Full interview to follow but I asked him his thoughts about who should land the England Manager’s post…   listen to ‘Sir Geoff Hurst – "Hodgson or Redknapp?"’ on Audioboo Share this article ...

Read More

Interview with Editor of the Sunday Times Rich List – Online Entrepreneurs make it on!

Apr 29

Interview with Editor of the Sunday Times Rich List – Online Entrepreneurs make it on!

The Sunday Times Rich list is a 24 year long media institution really! You can feel Inspired, Motivated, intrigued with the list or downright depressed because you are not on it! Either way its a compelling read and this years rich list was published today. I managed to catch an interview with the editor of the rich list Ian Coxon. I couldnt reveal it until today for...

Read More

The Multiplier Effect

Jan 02

The Multiplier Effect

Just a quick post to highlight a nice bit of work by one of my Radio Station’s Clients – Ernest Doe. It always frustrates me in Radio that the vast majority of radio buyers wont co-ordinate any other promotional or marketing activity to bolster their campaign, the multiplier effect can add serious traction to any campaign without having to add in extra...

Read More

You are More likely to have twins than click on a website banner ad

Jul 20

You are More likely to have twins than click on a website banner ad

I recently came across some stats that will put fear into the heart of marketers pedalling the use of website banner ads. The reality is that people just dont click them. Through my own personal experience of using these types of advertising I thought this was the case and have never had any kind of worthwhile response from them, the danger is that you then spend a...

Read More

How do you stop your phone being hacked?

Jul 08

How do you stop your phone being hacked?

After a week of hacking revelations a lot of people want to check that their voicemail is safe. The News of the World exploited the fact that, on most networks, if you have never set up a pin number the default is normally something very simple. That meant journalists were able to access other people’s messages from any phone they wanted. To give you added...

Read More