Mark Peters

Sunday 7th March 9am and the Business Hub goes officially live across the County and beyond!

If you are in the Cambridgeshire area you can listen online at 107.9fm.  In the Ely area you can listen off our transmitter at the top of the Cathedral on 107.1fm.  If you are anywhere else in the country then you can listen online at http://www.star107.co.uk just click the listen live button at the top of the page.

The show runs every sunday between 9 and 10am.  Presented by Mark Peters and Ian Mckendrick.  You all know who I am but if you dont know Ian then find out how experienced in business he is by visiting his blog.

Helping us to launch the first show are …

Walter Herriot OBE

Dame Kelly Holmes OBE

Andrew Lansley MP CBE

Please interact with the Hub through the website or you can find us on Facebook, Twitter, Linked in etc

Twitter name is @thebhub.  If you are kind enough to talk about us on twitter please also use the hashtag #bhub in your tweets, that way we can easily find what is being said about the hub and from 9am this morning (7th March 2010) everyone that sends a tweet out with the #bhub hastag in it will go into a draw to win this months prize – a blackberry Curve with 2 months free UK airtime thanks to CBS Communications.

We are really interested in your feedback on the show, I am sure it will take us several weeks to get the show perfected but any feedback would be greatly appreciated.  please either contact us through the hub at http://www.markandian.com/businesshub or direct through the contact page on my blog.

One final point, this week we signed our show’s major sponsor – EACS.com

Please take a moment to visit their site, i think the layered video introduction to their company is fantastic.

The company is based in Kimbolton and is one of the most impressive IT setup’s I have ever seen, Thanks to them, the business hub is off to a great start.  We have more sponsorship and advertising opportunities in the Business Hub, if you would like to know more then get onto the site and request a Marketing Menu!  The Business hub’s goal is to help anyone in business Succeed.

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Very exciting launch of the business hub on Wednesday evening at Cook’s Barn.  Thanks to everyone for their interest and its great to see so many people already signing up to be a part of what is a totally unique business idea.

The business hub is a web community that discusses everything about business interests and issues to provide the content for a weekly business show broadcast across Cambridgeshire on Star Radio and then online at www.star107.co.uk

We believe it is the most cutting edge and relevant business programme in the Uk today because all of the content is topical, current and gathered from real people doing real business across the region and beyond.

The first show will be broadcast on Sunday 7th March 9-10am and we are already getting close to running out of sponsorship and advertising opportunities in the show.

You can see whats going on at www.markandian.com/businesshub you can also follow the chatter on twitter by searching for the hashtag #bhub

Be great to see you online there soon.

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Storybranding© is a word that seems to personify a lot of what has been proven to bring success in the world of Social Media marketing and so, I have decided to copyright the term and make it my own!

I am very excited about the forthcoming training and presentation projects that will be giving you an insight into the world of storybranding© and its impossible to go into the detail here as there is a lot that I dont want to give away in the public arena.  However let me tease you with 3 areas in which storybranding© has a huge effect on social media response.

1 – Pro-active and Re-active campaigns. Its a fantastic way to cut through the background sweat and noise that increasingly clutters the marketplace.

2 – Consistent and continual content. It means that your brand not only stands out but it also creates your brand image in the viewers/readers minds more quickly.

3 – Its your Viral Gateway. Storybranding© must be the most cost effective and rewarding way to send your message viral in any marketplace you choose.

A full insight into the science behind story branding will be coming to a presentation near you very soon.  I am looking forward to working with Ian Mckendrick ( www.ianmckendrick.com ) on these projects, we are very near to the launch of www.markandian.com too.

As ever please leave any feedback, comments or questions about storybranding© I love em!

Mark

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In the year 2000 the Eagle Radio station launched in Cambridge. Broadcasting on 107.9 it was the previous incarnation of my Radio station Star Radio.  The first song that was played on that day was Stephen Gately and New Beginning which was his brand new single.  An interview was done by one of our sister stations with Stephen and the audio you can hear here was of course never broadcast as it was the chat leading up to us using his song to launch the station.

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Ben Stiller has just discovered Twitter and has been trying to convince American Idol host Ryan Seacrest to give him a few mentions to boost his followers! managed to get a clip of them talking  about it for you.

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The thing is that we all like to have the odd Twitter here and there, some take it to extremes and some use it as a marketing tool.  I never thought that using twitter would have me branded as a sad case ….

Click here to follow me on Twitter

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Just finished an interview with leading social media psychologist Dr Aric Sigman.  He believes that social media especially internet sites like FaceBook and Twitter are actually damaging society, especially the younger generation.  I thought it was an interesting point to be made especially when he reveals how much time people spend on these sites,  he thinks that parents should have reater influence on how their kids use them, how do you think he reacted when I asked him to be my friend on facebook?! listen to find out!

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If you have ever watched UK TV then you will have heard the voiceover guy Peter Dixon .  He is a legend! He has appeared on shows such as The X Factor, Ant and Dec’s Saturday night takeaway and is the voiceover guy for the tv channel E4 too.  I had the opportunity to interview him on the Star Breakfast show on Star Radio and we had a right laugh with him.  Click on the link below to hear a clip of me trying to impress him with my impression of Paul Mckenna and Peter himself,  he took it really well, gave me some tips on how to sound even more like him and even rated me 9 out of 10!

So, if you want the best voice in the business to voice something for you but cant afford the man himself then give me a call lol!

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Here is the series of videos that were recorded at a recent Ian Mckendrick seminar on social networking at the Belfry Hotel in Cambourne.  After the presentation we interviewed 9 different companies about their businesses and how they are currently marketing themselves, we were also interested to see how the recession was affecting their business or their marketing.

We met some really interesting people and thank all of the contributors.  Thanks also to Ian Mckendrick for a fantastic presentation.

1. RJM Marketing
2. O4RB
3. Answer it
4. Flora Tec
5. Best of Cambridge
6. Maga Coaching
7. Lea Valley Colour
8. David Winch
9. Bombshell Academy

If any of the above companies would like copies of the videos sent to them then please let me know.  Best contact for me is mark@markpeters.co.uk

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