The Multiplier Effect

Jan 02

The Multiplier Effect

Just a quick post to highlight a nice bit of work by one of my Radio Station’s Clients – Ernest Doe. It always frustrates me in Radio that the vast majority of radio buyers wont co-ordinate any other promotional or marketing activity to bolster their campaign, the multiplier effect can add serious traction to any campaign without having to add in extra...

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You are More likely to have twins than click on a website banner ad

Jul 20

You are More likely to have twins than click on a website banner ad

I recently came across some stats that will put fear into the heart of marketers pedalling the use of website banner ads. The reality is that people just dont click them. Through my own personal experience of using these types of advertising I thought this was the case and have never had any kind of worthwhile response from them, the danger is that you then spend a...

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Social Media consultancy testimonial!

Apr 28

Social Media consultancy testimonial!

I know its self indulgent, I know one of your thoughts will be “big headed git” but I wanted to share it with the world lol! I had a 90 minute social media strategy meeting with a great guy called Andy Piper from a company called prosperityinvestments.co.uk They sell investment opportunities in exotic location property.  I had no idea this kind of...

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New Phobia Revealed “World Cup Anxiety”

Apr 08

New Phobia Revealed “World Cup Anxiety”

This is a great story I uncovered today, fascinating insight into how our emotional intelligence is growing.  In past years football fans hav’nt even thought about getting any kind of treatment for the stress they feel during important matches, now there is enough people seeking help that it is announced as a new phobia! read this press release, surely it will...

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The Business Hub is Live!

Mar 07

The Business Hub is Live!

Sunday 7th March 9am and the Business Hub goes officially live across the County and beyond! If you are in the Cambridgeshire area you can listen online at 107.9fm.  In the Ely area you can listen off our transmitter at the top of the Cathedral on 107.1fm.  If you are anywhere else in the country then you can listen online at http://www.star107.co.uk just click the...

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The Business Hub Community goes Live!

Feb 19

The Business Hub Community goes Live!

Very exciting launch of the business hub on Wednesday evening at Cook’s Barn.  Thanks to everyone for their interest and its great to see so many people already signing up to be a part of what is a totally unique business idea. The business hub is a web community that discusses everything about business interests and issues to provide the content for a weekly...

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