The Multiplier Effect

Jan 02

The Multiplier Effect

Just a quick post to highlight a nice bit of work by one of my Radio Station’s Clients – Ernest Doe. It always frustrates me in Radio that the vast majority of radio buyers wont co-ordinate any other promotional or marketing activity to bolster their campaign, the multiplier effect can add serious traction to any campaign without having to add in extra...

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You are More likely to have twins than click on a website banner ad

Jul 20

You are More likely to have twins than click on a website banner ad

I recently came across some stats that will put fear into the heart of marketers pedalling the use of website banner ads. The reality is that people just dont click them. Through my own personal experience of using these types of advertising I thought this was the case and have never had any kind of worthwhile response from them, the danger is that you then spend a...

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New book ” Insect Media ” links insect behavior to Social Media – Interview with Author

Jan 04

New book ” Insect Media ” links insect behavior to Social Media – Interview with Author

“How do I monetize Social Media”? The answer my friends is to stare at Bee’s,Ants, Worms and Cockroaches! The answer lies in the lessons we can learn from the way insects interact, the way their swarms, hives and webs distribute intelligence. Anglia RuskinUniversity academic Dr Jussi Parikka has just launched a fascinating and intriguing new book...

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