Put simply the multiplier effect is achieved by coordinating several different campaigns to run together across different types of media or communication. Radio and online advertising is growing fast and has been highly effective for some time.

Ernest Doe decided to go all out on the multiplier effect with radio, press and some physical outdoor activity all of which was kept to the minimum cost but the effect of which created a noise which was far higher than the spending power of the budget they had and even created some viral traction as stories appeared in the local press.

The video below shows the external activity that Ernest Doe organised to co-incide with the running of the radio commercial that you can hear in the video. You can imagine the interest the Aliens created as people drove past. Brilliant fun and actually an excellent way to maximise the promotional activity they engaged in with their radio campaign!

Ernest Doe Promotional Activity to support Star Radio Advertising Campaign

That meant journalists were able to access other people’s messages from any phone they wanted.
To give you added protection you can go to your voicemail options and change the settings or phone your operator and ask them to do it for you.

Don’t go for anything obvious, like the year you were born or 1234. If you can, choose a long string of numbers that you are able to memorise.

Network by Network Guide

T-Mobile -Dial 222 and then hit 1 to enter a pin. You will already have had to make at least one call on pay-as-you-go in order to have voicemail set up.

O2 – Dial 901 for voicemail then press * to interrupt the menu. Select 4 and follow the prompts.

Orange – Call 123 from your phone for voicemail then follow the prompts to go into settings. Orange lets you have a pin between four and ten digits long. The longer the more secure you will be.

Three – When you dial 123 to set up voicemail you will have been asked to enter a pin. To change it, call 123 again, enter your old PIN and follow the instructions. You can have a pin up to eight digits.

Vodafone – Call 121 and, at the prompt, press 4 then 2. To change it dial 121, press 4, 2 and 2. You will need to enter your old pin to create a new one. Entering the wrong pin three times will lock your voicemail.

This involves you taking a step back from the content you already have out there and asking the questions “whats big at the moment?, what are people talking about and how does my product relate to that ?” It might be that there are topical events that are happening right now that you can use by riding on the wave of interest and pushing traffic to your target landing page.  A good example is the “world cup anxiety” story that you can see a few blog posts ago.  You cant get away from the world cup at the moment the story is huge, the excitement is constant and is only going to increase now into the competition so use it to your advantage.

The question is how to get the word out about your products or services to the people who need them. One of the quickest and most efficient ways, that has a reputation for getting the most eyeballs on your website and quickly generating new business is to use short videos like the one below.

If you’re not convinced that video can help your business, consider the viral marketing success of the incredibly successful  “Will It Blend?” videos created by Tom Dickson, founder of Blendtec. The videos became an overnight sensation on YouTube, and according to some sources, sales increased by 600 percent and subsequent hits to the Will It Blend website surpassed all expectations, which is a massive return for spending only a few minutes in front of a video camera and a little editing effort.

Here’s an example of a video promotion campaign that I recently produced:

It’s true that time is most businesses greatest commodity, and many have so little to spare, particularly when it comes to managing the  creation of video content, editing it, and the most important part of “Getting it out there” across multiple social networks.

Most people are surprised at just how little a fully managed video service can cost and particularly how quickly it can be implemented and spread across the top 40 social networks. To find out more about how I can help your business achieve this, please give me a call: 07743 471 676

I had a 90 minute social media strategy meeting with a great guy called Andy Piper from a company called prosperityinvestments.co.uk They sell investment opportunities in exotic location property.  I had no idea this kind of investment opportunity existed so it was very interesting talking through his business in detail. Andy had originally made contact with me after seeing myself and Ian Mckendrick  deliver a presentation to around 100 business delegates at the Suffolk Chamber of Commerce in February 2010.

As we were talking through the various parts of his business I began to create ideas and mini campaigns in my mind that he would be able to take away and use straight away in getting his social media campaign underway.  Its really early days for Andy in terms of getting social media working for him as he is busy establishing his company, Im hopefull that one day if enough people allow me to share my ideas for their business I might be able to buy one of those beachside villa’s that Andy is selling!

Ithink it may be a while yet though! anyway, thanks to Andy for writing some genuinely appreciated words about what was a worthwhile afternoon’s work for both parties.

“How much information can you soak up in 90 minutes ?

Well that’s all the time that I spent in the company of the hugely creative and brilliant mind behind Mark Peters but I went away with my mind buzzing with creative ideas for taking the message of my business “viral”.

Mark has this amazing ability to see what others (of the less intuitively creative type) like myself just don’t see, and when this is combined with his considerable experience in the business world it makes for a marketing force to be reckoned with ! 

Thanks Mark for all those creative (and sometimes outright wacky) ideas that I will be putting into action in the coming weeks and months for my business”

Andy Piper - Prosperity Investments 

Cambridge UK 8th April 2010

Cambridge Hypnotherapist Luca Senatore has been inundated with requests to help clients overcome what seems to be a brand new phobia.  dubbed “ World Cup Anxiety “ the new phobia appears to be increasing at an alarming rate with requests for support coming from all over the UK.  Symptoms of “world cup anxiety” include  

• Lack of concentration at work in the 24 hour period preceding a big game
• A slightly increased resting heart rate for the period of the tournament
• Heightened emotional state and an impaired ability to deal rationally with common crisis
• Implications of the above symptoms can lead to further complications including problems with relationships and communication within the workplace or home

 Commenting on the alarming increase in the new phobia Luca Senatore, who specialises in weight related issues and phobias, commented “What we are seeing now is a phenomenon that has been manifesting itself in the minds of football fans for decades, it now appears to have built up strength almost like a pseudo virus to the point at which people are experiencing physical symptoms.  The appearance of a new phobia is always fascinating as each case I am seeing at the moment is also a different variation of the problem”

Mr Senatore and his Cambridge based Hypnotherapy practice have launched a tailor made phobia package aimed at solving these issues for any fan that feels they might be suffering already from world cup anxiety, “ It will normally only take me a couple of hours to achieve a complete cure of world cup anxiety in my clients, after treatment my clients would be able to sit through a world cup final penalty shootout between England and Brazil without a noticeable rise in heart BPM throughout “

"World Cup Anxiety" is here

Luca Senatore is available for interview and can be contacted at

Cambridge Hypnotherapy  - 01223 303 904

If you are in the Cambridgeshire area you can listen online at 107.9fm.  In the Ely area you can listen off our transmitter at the top of the Cathedral on 107.1fm.  If you are anywhere else in the country then you can listen online at http://www.star107.co.uk just click the listen live button at the top of the page.

The show runs every sunday between 9 and 10am.  Presented by Mark Peters and Ian Mckendrick.  You all know who I am but if you dont know Ian then find out how experienced in business he is by visiting his blog.

Helping us to launch the first show are …

Walter Herriot OBE

Dame Kelly Holmes OBE

Andrew Lansley MP CBE

Please interact with the Hub through the website or you can find us on Facebook, Twitter, Linked in etc

Twitter name is @thebhub.  If you are kind enough to talk about us on twitter please also use the hashtag #bhub in your tweets, that way we can easily find what is being said about the hub and from 9am this morning (7th March 2010) everyone that sends a tweet out with the #bhub hastag in it will go into a draw to win this months prize – a blackberry Curve with 2 months free UK airtime thanks to CBS Communications.

We are really interested in your feedback on the show, I am sure it will take us several weeks to get the show perfected but any feedback would be greatly appreciated.  please either contact us through the hub at http://www.markandian.com/businesshub or direct through the contact page on my blog.

One final point, this week we signed our show’s major sponsor – EACS.com

Please take a moment to visit their site, i think the layered video introduction to their company is fantastic.

The company is based in Kimbolton and is one of the most impressive IT setup’s I have ever seen, Thanks to them, the business hub is off to a great start.  We have more sponsorship and advertising opportunities in the Business Hub, if you would like to know more then get onto the site and request a Marketing Menu!  The Business hub’s goal is to help anyone in business Succeed.

The business hub is a web community that discusses everything about business interests and issues to provide the content for a weekly business show broadcast across Cambridgeshire on Star Radio and then online at www.star107.co.uk

We believe it is the most cutting edge and relevant business programme in the Uk today because all of the content is topical, current and gathered from real people doing real business across the region and beyond.

The first show will be broadcast on Sunday 7th March 9-10am and we are already getting close to running out of sponsorship and advertising opportunities in the show.

You can see whats going on at www.markandian.com/businesshub you can also follow the chatter on twitter by searching for the hashtag #bhub

Be great to see you online there soon.

I am very excited about the forthcoming training and presentation projects that will be giving you an insight into the world of storybranding© and its impossible to go into the detail here as there is a lot that I dont want to give away in the public arena.  However let me tease you with 3 areas in which storybranding© has a huge effect on social media response.

1 – Pro-active and Re-active campaigns. Its a fantastic way to cut through the background sweat and noise that increasingly clutters the marketplace.

2 – Consistent and continual content. It means that your brand not only stands out but it also creates your brand image in the viewers/readers minds more quickly.

3 – Its your Viral Gateway. Storybranding© must be the most cost effective and rewarding way to send your message viral in any marketplace you choose.

A full insight into the science behind story branding will be coming to a presentation near you very soon.  I am looking forward to working with Ian Mckendrick ( www.ianmckendrick.com ) on these projects, we are very near to the launch of www.markandian.com too.

As ever please leave any feedback, comments or questions about storybranding© I love em!

Mark