Comments for Mark Peters http://markpeters.co.uk International Award Winning Breakfast presenter, programme controller and events PA Sun, 30 May 2010 08:15:59 +0000 hourly 1 http://wordpress.org/?v=3.2.1 Comment on “Reset” your social media strategy regularly by Mark http://markpeters.co.uk/2010/05/reset-your-social-media-strategy-regularly/comment-page-1/#comment-114 Mark Sun, 30 May 2010 08:15:59 +0000 http://markpeters.co.uk/?p=844#comment-114 Thanks Katherine, these principles are the same for the broadcast industry too really, you cant just keep re-using the same content all the time. Well that is unless your station is called "heart" !! lol. Thanks Katherine, these principles are the same for the broadcast industry too really, you cant just keep re-using the same content all the time. Well that is unless your station is called “heart” !! lol.

]]> Comment on “Reset” your social media strategy regularly by Mark http://markpeters.co.uk/2010/05/reset-your-social-media-strategy-regularly/comment-page-1/#comment-113 Mark Sun, 30 May 2010 08:15:27 +0000 http://markpeters.co.uk/?p=844#comment-113 Yep it always goes back to our saying Ian "social sweat" you have to work hard at this to make it work, there is no magic involved. Yep it always goes back to our saying Ian “social sweat” you have to work hard at this to make it work, there is no magic involved.

]]> Comment on “Reset” your social media strategy regularly by Mark http://markpeters.co.uk/2010/05/reset-your-social-media-strategy-regularly/comment-page-1/#comment-112 Mark Sun, 30 May 2010 07:55:32 +0000 http://markpeters.co.uk/?p=844#comment-112 I think the problem is that due to the sheer amount of "noise" out there we have been trained to dismiss content much more quickly. If something isnt instantly interesting or relevant to our needs at that moment in time its binned. The battle of content comes down to who can write the best headline titles and keep the facts concise enough to give "content satisfaction" to the reader. You are right in the fact its a real challenge but the best content with the most appealing delivery will win. Thats is once again why we have seen huge growth in popularity of video content for marketing in social media, its a great delivery medium. I think the problem is that due to the sheer amount of “noise” out there we have been trained to dismiss content much more quickly. If something isnt instantly interesting or relevant to our needs at that moment in time its binned. The battle of content comes down to who can write the best headline titles and keep the facts concise enough to give “content satisfaction” to the reader. You are right in the fact its a real challenge but the best content with the most appealing delivery will win.

Thats is once again why we have seen huge growth in popularity of video content for marketing in social media, its a great delivery medium.

]]> Comment on “Reset” your social media strategy regularly by Ken http://markpeters.co.uk/2010/05/reset-your-social-media-strategy-regularly/comment-page-1/#comment-111 Ken Sat, 29 May 2010 22:56:36 +0000 http://markpeters.co.uk/?p=844#comment-111 Excellent point Mark, picking up on Katherine, just been listening to Joel Roberts say very similar things, but apply it to everyones message. How can it possibly affect everyone? Less time, shorter attention spans, more competition! Excellent point Mark, picking up on Katherine, just been listening to Joel Roberts say very similar things, but apply it to everyones message. How can it possibly affect everyone? Less time, shorter attention spans, more competition!

]]> Comment on “Reset” your social media strategy regularly by Katherine Connolly http://markpeters.co.uk/2010/05/reset-your-social-media-strategy-regularly/comment-page-1/#comment-108 Katherine Connolly Sat, 29 May 2010 14:19:45 +0000 http://markpeters.co.uk/?p=844#comment-108 Good advice Mark - a timely reminder to keep content current and interesting! Hmm, off to review and re-write some of my own blog content :)) Good advice Mark – a timely reminder to keep content current and interesting! Hmm, off to review and re-write some of my own blog content :))

]]> Comment on “Reset” your social media strategy regularly by Ian McKendrick http://markpeters.co.uk/2010/05/reset-your-social-media-strategy-regularly/comment-page-1/#comment-107 Ian McKendrick Sat, 29 May 2010 14:14:02 +0000 http://markpeters.co.uk/?p=844#comment-107 This is something I see regularly. It’s as if some people know they need to be using the social tools but don’t care about what they say with them, sometime tweeting totally uninspired drivel – so what on earth is the point! I love it when I see people who are keyed into what’s going on in the world around them, becoming really inventive as they promote what they’re doing as part of their product/solution. Thanks for the advice Mark, let’s hope we see more people taking these ideas on board as part of their future social media marketing strategies This is something I see regularly. It’s as if some people know they need to be using the social tools but don’t care about what they say with them, sometime tweeting totally uninspired drivel – so what on earth is the point!
I love it when I see people who are keyed into what’s going on in the world around them, becoming really inventive as they promote what they’re doing as part of their product/solution.
Thanks for the advice Mark, let’s hope we see more people taking these ideas on board as part of their future social media marketing strategies

]]> Comment on X Factor and E4 Voiceover Artist Peter Dixon Rates my impression of him! by Toyboy http://markpeters.co.uk/2009/08/312/comment-page-1/#comment-60 Toyboy Tue, 02 Mar 2010 11:14:33 +0000 http://markpeters.co.uk/?p=312#comment-60 Well done, keep up yhe good work! Well done, keep up yhe good work!

]]> Comment on Use the power of Storybranding to market your Brand by Lisa Blackler http://markpeters.co.uk/2010/01/use-the-power-of-storybranding-to-market-your-brand/comment-page-1/#comment-47 Lisa Blackler Wed, 27 Jan 2010 21:21:30 +0000 http://markpeters.co.uk/?p=695#comment-47 It sounds fascinating Mark. I look forward to hearing more. It sounds fascinating Mark. I look forward to hearing more.

]]> Comment on X Factor and E4 Voiceover Artist Peter Dixon Rates my impression of him! by Lindsay Abbott http://markpeters.co.uk/2009/08/312/comment-page-1/#comment-46 Lindsay Abbott Fri, 22 Jan 2010 16:59:28 +0000 http://markpeters.co.uk/?p=312#comment-46 Brilliant impression of Peter Dickson, Mark - you ought to market this one! Brilliant impression of Peter Dickson, Mark – you ought to market this one!

]]> Comment on Social networking can damage your health! by Ann Hawkins http://markpeters.co.uk/2009/08/social-networking-can-damage-your-health/comment-page-1/#comment-24 Ann Hawkins Wed, 19 Aug 2009 07:05:17 +0000 http://markpeters.co.uk/?p=444#comment-24 Dr Sigman made some good points about on-line activity hindering the development of some physical social skills in young children but, as with so many 'experts', then threw the baby out with the bathwater. The reason people spend so much time with on-line friends is that you don't have to put up with the bores, the bullies and the bull... Proximity is no recommendation. Just because I live in the same street or went to the same school doesn't mean I want to spend time with those people - on line I can CHOOSE to interact with stimulating, funny, interesting people. He said "I don't believe you can be friends with anyone you haven't met" and from his dismissive attitude he obviously hasn't tried what millions of people are experiencing and enjoying - making friends in the virtual world with real people who turn into real friends. The barriers of location, age, social status, nationality, gender and ethnicity are swept away on-line and peole form more enjoyable relationships because they are simply individuals. There may be physical drawbacks to on-line relatioships but the emotional benefits are huge. (Maybe thats the clue to why so many people do it!) Dr Sigman made some good points about on-line activity hindering the development of some physical social skills in young children but, as with so many ‘experts’, then threw the baby out with the bathwater. The reason people spend so much time with on-line friends is that you don’t have to put up with the bores, the bullies and the bull… Proximity is no recommendation. Just because I live in the same street or went to the same school doesn’t mean I want to spend time with those people – on line I can CHOOSE to interact with stimulating, funny, interesting people. He said “I don’t believe you can be friends with anyone you haven’t met” and from his dismissive attitude he obviously hasn’t tried what millions of people are experiencing and enjoying – making friends in the virtual world with real people who turn into real friends. The barriers of location, age, social status, nationality, gender and ethnicity are swept away on-line and peole form more enjoyable relationships because they are simply individuals. There may be physical drawbacks to on-line relatioships but the emotional benefits are huge. (Maybe thats the clue to why so many people do it!)

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