Put simply the multiplier effect is achieved by coordinating several different campaigns to run together across different types of media or communication. Radio and online advertising is growing fast and has been highly effective for some time.

Ernest Doe decided to go all out on the multiplier effect with radio, press and some physical outdoor activity all of which was kept to the minimum cost but the effect of which created a noise which was far higher than the spending power of the budget they had and even created some viral traction as stories appeared in the local press.

The video below shows the external activity that Ernest Doe organised to co-incide with the running of the radio commercial that you can hear in the video. You can imagine the interest the Aliens created as people drove past. Brilliant fun and actually an excellent way to maximise the promotional activity they engaged in with their radio campaign!

Ernest Doe Promotional Activity to support Star Radio Advertising Campaign

Finally some facts and figures that made me smile. You are 40 times more likely to give birth to twins than to click on a banner ad, or 31 times more likely to win the lottery and my personal favourite – 475 times more likely to survive a plane crash than click on a banner ad.

That meant journalists were able to access other people’s messages from any phone they wanted.
To give you added protection you can go to your voicemail options and change the settings or phone your operator and ask them to do it for you.

Don’t go for anything obvious, like the year you were born or 1234. If you can, choose a long string of numbers that you are able to memorise.

Network by Network Guide

T-Mobile -Dial 222 and then hit 1 to enter a pin. You will already have had to make at least one call on pay-as-you-go in order to have voicemail set up.

O2 – Dial 901 for voicemail then press * to interrupt the menu. Select 4 and follow the prompts.

Orange – Call 123 from your phone for voicemail then follow the prompts to go into settings. Orange lets you have a pin between four and ten digits long. The longer the more secure you will be.

Three – When you dial 123 to set up voicemail you will have been asked to enter a pin. To change it, call 123 again, enter your old PIN and follow the instructions. You can have a pin up to eight digits.

Vodafone – Call 121 and, at the prompt, press 4 then 2. To change it dial 121, press 4, 2 and 2. You will need to enter your old pin to create a new one. Entering the wrong pin three times will lock your voicemail.

Anglia RuskinUniversity academic Dr Jussi Parikka has just launched a fascinating and intriguing new book which uncovers the insect logic that informs contemporary media technologies and the network
society.

Listen to me interviewing the author here

Dr Jussi Parikka Insect Media

Within the new book, Dr Parikka develops an insect theory of media, one that
conceptualises modern media as more than the products of individual
human actors, social interests, or technological determinants. They
are, rather, profoundly nonhuman phenomena that both draw on and
mimic the more ‘alien’ life worlds of insects. Can worms
really help the millions of self made social media experts monetize
their systems?! Dont know but Im buying it lol!!  

I actually think this is a fascinating idea and reminds me somewhat of the time old classic piece of business
advice that my dear old mum rams into me everytime she gets the chance
“the best business ideas are always the simplest”! thanks Mum, according to Dr Parikka you might actually be right! I think that anyone working in social media land whether you are a “givver” or a “receiver” should buy this brilliant piece of academic theory, who knows it might make you a social medionairre! I have had a look around the best deal I could find is below, just click the book or the button, it is available as a hardback as well but the price is a whopping £56. If you have already made your fortune from social
media and can afford it though the link is here.

Dr Parikka is Reader in Media Theory and History at Anglia Ruskin
University and Director of the Cultures of the Digital Economy
(CoDE) research institute (www.anglia.ac.uk/code) and ArcDigital
(www.anglia.ac.uk/arcdigital). He is also the author of Digital
Contagions: A Media Archaeology of Computer Viruses. Explaining the
theory behind the way of life in digital network society, Dr
Parikka explains: ‘Network culture is a rather peculiar phase in
our modern technical civilization, as it seems to be a combination
of high technology and a fascination with such seemingly simple
life forms as insects. We continuously make sense of emerging media
and technology through references and metaphors borrowed from the
biological world: viruses, worms, swarms, and other similar
eclectic ideas that suggest a complex view of scientific
culture.’