Mark Peters » Campaigns

The Multiplier Effect

Mark — Mon, 02 Jan 2012 16:09:23 +0000

Just a quick post to highlight a nice bit of work by one of my Radio Station’s Clients – Ernest Doe. It always frustrates me in Radio that the vast majority of radio buyers wont co-ordinate any other promotional or marketing activity to bolster their campaign, the multiplier effect can add serious traction to any campaign without having to add in extra cost.

Put simply the multiplier effect is achieved by coordinating several different campaigns to run together across different types of media or communication. Radio and online advertising is growing fast and has been highly effective for some time.

Ernest Doe decided to go all out on the multiplier effect with radio, press and some physical outdoor activity all of which was kept to the minimum cost but the effect of which created a noise which was far higher than the spending power of the budget they had and even created some viral traction as stories appeared in the local press.

The video below shows the external activity that Ernest Doe organised to co-incide with the running of the radio commercial that you can hear in the video. You can imagine the interest the Aliens created as people drove past. Brilliant fun and actually an excellent way to maximise the promotional activity they engaged in with their radio campaign!

Ernest Doe Promotional Activity to support Star Radio Advertising Campaign

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Social Media consultancy testimonial!

Mark — Wed, 28 Apr 2010 14:59:10 +0000

I know its self indulgent, I know one of your thoughts will be “big headed git” but I wanted to share it with the world lol!

I had a 90 minute social media strategy meeting with a great guy called Andy Piper from a company called prosperityinvestments.co.uk They sell investment opportunities in exotic location property. I had no idea this kind of investment opportunity existed so it was very interesting talking through his business in detail. Andy had originally made contact with me after seeing myself and Ian Mckendrick deliver a presentation to around 100 business delegates at the Suffolk Chamber of Commerce in February 2010.

As we were talking through the various parts of his business I began to create ideas and mini campaigns in my mind that he would be able to take away and use straight away in getting his social media campaign underway. Its really early days for Andy in terms of getting social media working for him as he is busy establishing his company, Im hopefull that one day if enough people allow me to share my ideas for their business I might be able to buy one of those beachside villa’s that Andy is selling!

Ithink it may be a while yet though! anyway, thanks to Andy for writing some genuinely appreciated words about what was a worthwhile afternoon’s work for both parties.

“How much information can you soak up in 90 minutes ?

Well that’s all the time that I spent in the company of the hugely creative and brilliant mind behind Mark Peters but I went away with my mind buzzing with creative ideas for taking the message of my business “viral”.

Mark has this amazing ability to see what others (of the less intuitively creative type) like myself just don’t see, and when this is combined with his considerable experience in the business world it makes for a marketing force to be reckoned with !

Thanks Mark for all those creative (and sometimes outright wacky) ideas that I will be putting into action in the coming weeks and months for my business”

Andy Piper - Prosperity Investments

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Use the power of Storybranding to market your Brand

Mark — Wed, 27 Jan 2010 11:46:47 +0000

Storybranding© is a word that seems to personify a lot of what has been proven to bring success in the world of Social Media marketing and so, I have decided to copyright the term and make it my own!

I am very excited about the forthcoming training and presentation projects that will be giving you an insight into the world of storybranding© and its impossible to go into the detail here as there is a lot that I dont want to give away in the public arena. However let me tease you with 3 areas in which storybranding© has a huge effect on social media response.

1 – Pro-active and Re-active campaigns. Its a fantastic way to cut through the background sweat and noise that increasingly clutters the marketplace.

2 – Consistent and continual content. It means that your brand not only stands out but it also creates your brand image in the viewers/readers minds more quickly.

3 – Its your Viral Gateway. Storybranding© must be the most cost effective and rewarding way to send your message viral in any marketplace you choose.

A full insight into the science behind story branding will be coming to a presentation near you very soon. I am looking forward to working with Ian Mckendrick ( www.ianmckendrick.com ) on these projects, we are very near to the launch of www.markandian.com too.

Mark