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		<title>The Business Hub Community goes Live!</title>
		<link>http://markpeters.co.uk/2010/02/the-business-hub-community-goes-live/</link>
		<comments>http://markpeters.co.uk/2010/02/the-business-hub-community-goes-live/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 06:30:28 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
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		<description><![CDATA[Very exciting launch of the business hub on Wednesday evening at Cook&#8217;s Barn.  Thanks to everyone for their interest and its great to see so many people already signing up to be a part of what is a totally unique business idea. The business hub is a web community that discusses everything about business interests and [...]]]></description>
			<content:encoded><![CDATA[<p>Very exciting launch of the business hub on Wednesday evening at <a id="aptureLink_SgNfO9h2mc" href="http://www.cooksbarn.com">Cook&#8217;s Barn</a>.  Thanks to everyone for their interest and its great to see so many people already signing up to be a part of what is a totally unique business idea.</p>
<p>The business hub is a web community that discusses everything about business interests and issues to provide the content for a weekly business show broadcast across Cambridgeshire on Star Radio and then online at <a id="aptureLink_OU8k5mlLOl" href="http://www.star107.co.uk">www.star107.co.uk</a></p>
<p>We believe it is the most cutting edge and relevant business programme in the Uk today because all of the content is topical, current and gathered from real people doing real business across the region and beyond.</p>
<p>The first show will be broadcast on Sunday 7th March 9-10am and we are already getting close to running out of sponsorship and advertising opportunities in the show.</p>
<p>You can see whats going on at <a id="aptureLink_lqN6uqBh1r" href="http://www.markandian.com/businesshub">www.markandian.com/businesshub</a> you can also follow the chatter on twitter by searching for the hashtag #bhub</p>
<p>Be great to see you online there soon.</p>
<p><a id="aptureLink_BKkcYw3elu" style="margin-top: 0px; margin-right: auto; margin-bottom: 0px; margin-left: auto; text-align: center; display: inline !important; padding-top: 0px; padding-right: 6px; padding-bottom: 0px; padding-left: 6px;" href="http://www.markandian.com/businesshub"><img style="border: 0px initial initial;" title="| The Business Hub" src="http://placeholder.apture.com/ph/400x270_WebClip/" alt=" The Business Hub Community goes Live!" width="400px" height="270px" /></a></p>
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		<title>Use the power of Storybranding to market your Brand</title>
		<link>http://markpeters.co.uk/2010/01/use-the-power-of-storybranding-to-market-your-brand/</link>
		<comments>http://markpeters.co.uk/2010/01/use-the-power-of-storybranding-to-market-your-brand/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 11:46:47 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
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		<guid isPermaLink="false">http://markpeters.co.uk/?p=695</guid>
		<description><![CDATA[Storybranding© is a word that seems to personify a lot of what has been proven to bring success in the world of Social Media marketing and so, I have decided to copyright the term and make it my own! I am very excited about the forthcoming training and presentation projects that will be giving you [...]]]></description>
			<content:encoded><![CDATA[<p>Storybranding© is a word that seems to personify a lot of what has been proven to bring success in the world of Social Media marketing and so, I have decided to copyright the term and make it my own!</p>
<p>I am very excited about the forthcoming training and presentation projects that will be giving you an insight into the world of storybranding© and its impossible to go into the detail here as there is a lot that I dont want to give away in the public arena.  However let me tease you with 3 areas in which storybranding© has a huge effect on social media response.</p>
<p><strong>1 &#8211; Pro-active and Re-active campaigns</strong>. Its a fantastic way to cut through the background sweat and noise that increasingly clutters the marketplace.</p>
<p><strong>2 &#8211; Consistent and continual content.</strong> It means that your brand not only stands out but it also creates your brand image in the viewers/readers minds more quickly.</p>
<p><strong>3 &#8211; Its your Viral Gateway.</strong> Storybranding© must be the most cost effective and rewarding way to send your message viral in any marketplace you choose.</p>
<p>A full insight into the science behind story branding will be coming to a presentation near you very soon.  I am looking forward to working with Ian Mckendrick ( <a id="aptureLink_CU5HZglAFl" href="http://www.ianmckendrick.com">www.ianmckendrick.com</a> ) on these projects, we are very near to the launch of <a id="aptureLink_tQlWqQUcAJ" href="http://www.markandian.com">www.markandian.com</a> too.</p>
<p>As ever please leave any feedback, comments or questions about storybranding© I love em!</p>
<p>Mark</p>
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