You are More likely to have twins than click on a website banner ad

Mark — Wed, 20 Jul 2011 13:31:42 +0000

I recently came across some stats that will put fear into the heart of marketers pedalling the use of website banner ads. The reality is that people just dont click them. Through my own personal experience of using these types of advertising I thought this was the case and have never had any kind of worthwhile response from them, the danger is that you then spend a lot of time re-working the content and style or message of the ad to try and increase response. I just believe this kind of investment is futile. People have become blinkered to the banner ads, they are an irritant in many cases, making the page load more slowly and many of them having tacky flash animations or blinking away to try and attract your attention like a salmon fisherman tempting his prey to the fly!

Finally some facts and figures that made me smile. You are 40 times more likely to give birth to twins than to click on a banner ad, or 31 times more likely to win the lottery and my personal favourite – 475 times more likely to survive a plane crash than click on a banner ad.

Use the power of Storybranding to market your Brand

Mark — Wed, 27 Jan 2010 11:46:47 +0000

Storybranding© is a word that seems to personify a lot of what has been proven to bring success in the world of Social Media marketing and so, I have decided to copyright the term and make it my own!

I am very excited about the forthcoming training and presentation projects that will be giving you an insight into the world of storybranding© and its impossible to go into the detail here as there is a lot that I dont want to give away in the public arena. However let me tease you with 3 areas in which storybranding© has a huge effect on social media response.

1 – Pro-active and Re-active campaigns. Its a fantastic way to cut through the background sweat and noise that increasingly clutters the marketplace.

2 – Consistent and continual content. It means that your brand not only stands out but it also creates your brand image in the viewers/readers minds more quickly.

3 – Its your Viral Gateway. Storybranding© must be the most cost effective and rewarding way to send your message viral in any marketplace you choose.

A full insight into the science behind story branding will be coming to a presentation near you very soon. I am looking forward to working with Ian Mckendrick ( www.ianmckendrick.com ) on these projects, we are very near to the launch of www.markandian.com too.

Mark

Mark Peters » Lot

You are More likely to have twins than click on a website banner ad

Use the power of Storybranding to market your Brand