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	<title>Mark Peters &#187; Media Response</title>
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		<title>Use the power of Storybranding to market your Brand</title>
		<link>http://markpeters.co.uk/2010/01/use-the-power-of-storybranding-to-market-your-brand/</link>
		<comments>http://markpeters.co.uk/2010/01/use-the-power-of-storybranding-to-market-your-brand/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 11:46:47 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
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		<description><![CDATA[Storybranding© is a word that seems to personify a lot of what has been proven to bring success in the world of Social Media marketing and so, I have decided to copyright the term and make it my own! I am very excited about the forthcoming training and presentation projects that will be giving you [...]]]></description>
			<content:encoded><![CDATA[<p>Storybranding© is a word that seems to personify a lot of what has been proven to bring success in the world of Social Media marketing and so, I have decided to copyright the term and make it my own!</p>
<p>I am very excited about the forthcoming training and presentation projects that will be giving you an insight into the world of storybranding© and its impossible to go into the detail here as there is a lot that I dont want to give away in the public arena.  However let me tease you with 3 areas in which storybranding© has a huge effect on social media response.</p>
<p><strong>1 &#8211; Pro-active and Re-active campaigns</strong>. Its a fantastic way to cut through the background sweat and noise that increasingly clutters the marketplace.</p>
<p><strong>2 &#8211; Consistent and continual content.</strong> It means that your brand not only stands out but it also creates your brand image in the viewers/readers minds more quickly.</p>
<p><strong>3 &#8211; Its your Viral Gateway.</strong> Storybranding© must be the most cost effective and rewarding way to send your message viral in any marketplace you choose.</p>
<p>A full insight into the science behind story branding will be coming to a presentation near you very soon.  I am looking forward to working with Ian Mckendrick ( <a id="aptureLink_CU5HZglAFl" href="http://www.ianmckendrick.com">www.ianmckendrick.com</a> ) on these projects, we are very near to the launch of <a id="aptureLink_tQlWqQUcAJ" href="http://www.markandian.com">www.markandian.com</a> too.</p>
<p>As ever please leave any feedback, comments or questions about storybranding© I love em!</p>
<p>Mark</p>
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