Put simply the multiplier effect is achieved by coordinating several different campaigns to run together across different types of media or communication. Radio and online advertising is growing fast and has been highly effective for some time.

Ernest Doe decided to go all out on the multiplier effect with radio, press and some physical outdoor activity all of which was kept to the minimum cost but the effect of which created a noise which was far higher than the spending power of the budget they had and even created some viral traction as stories appeared in the local press.

The video below shows the external activity that Ernest Doe organised to co-incide with the running of the radio commercial that you can hear in the video. You can imagine the interest the Aliens created as people drove past. Brilliant fun and actually an excellent way to maximise the promotional activity they engaged in with their radio campaign!

Ernest Doe Promotional Activity to support Star Radio Advertising Campaign

In the year 2000 the Eagle Radio station launched in Cambridge. Broadcasting on 107.9 it was the previous incarnation of my Radio station Star Radio.  The first song that was played on that day was Stephen Gately and New Beginning which was his brand new single.  An interview was done by one of our sister stations with Stephen and the audio you can hear here was of course never broadcast as it was the chat leading up to us using his song to launch the station.