Mark Peters » Success World http://markpeters.co.uk International Award Winning Breakfast presenter, programme controller and events PA Mon, 02 Jan 2012 16:32:48 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Use the power of Storybranding to market your Brand http://markpeters.co.uk/2010/01/use-the-power-of-storybranding-to-market-your-brand/ http://markpeters.co.uk/2010/01/use-the-power-of-storybranding-to-market-your-brand/#comments Wed, 27 Jan 2010 11:46:47 +0000 Mark http://markpeters.co.uk/?p=695 Storybranding© is a word that seems to personify a lot of what has been proven to bring success in the world of Social Media marketing and so, I have decided to copyright the term and make it my own!

I am very excited about the forthcoming training and presentation projects that will be giving you an insight into the world of storybranding© and its impossible to go into the detail here as there is a lot that I dont want to give away in the public arena.  However let me tease you with 3 areas in which storybranding© has a huge effect on social media response.

1 – Pro-active and Re-active campaigns. Its a fantastic way to cut through the background sweat and noise that increasingly clutters the marketplace.

2 – Consistent and continual content. It means that your brand not only stands out but it also creates your brand image in the viewers/readers minds more quickly.

3 – Its your Viral Gateway. Storybranding© must be the most cost effective and rewarding way to send your message viral in any marketplace you choose.

A full insight into the science behind story branding will be coming to a presentation near you very soon.  I am looking forward to working with Ian Mckendrick ( www.ianmckendrick.com ) on these projects, we are very near to the launch of www.markandian.com too.

As ever please leave any feedback, comments or questions about storybranding© I love em!

Mark

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